Upholding our vision, our Company aims to unleash its potential through these missions:

  • To promote Xinnature and related branding to the Muslim in every country in the world;
  • To promote and introduce Oriental food culture into worldwide recognised cuisine;
  • To provide the best quality halal food with premium texture at an affordable price through the benefits of economies of scale;
  • To deliver superior returns for all our stakeholders; and
  • To research, develop and roll-out innovative frozen food and Ready-to-Eat (RTE) product range that comes with the fusion of oriental food that fulfils halal requirements.